As the former COO of The Product Consult, Larry is honored to continue to lead the company forward as CEO - building on the foundation he helped create with our esteemed founder, Heather Inocencio.

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He has enjoyed a 30-year technology career spanning roles in Marketing, Product Management, and Operations.  In addition to working as an executive at enterprise firms like HP and Norton, he is a serial entrepreneur, co-founder, strategist, and operator with 3 recent successful acquisitions in the SMB Social and Streaming Entertainment sectors.

Larry successfully built and led the product marketing team at United Online – including NetZero, Juno brands – to successfully transition from a free ad-supported ISP model to create the value-priced ISP category with a freemium subscription model and expanded service offerings to ultimately grow revenues to over $300 million per year.

A recent 8-year veteran of the ongoing streaming wars, Larry was previously the global product manager for a $3 billion enterprise storage product line at HP and has driven billions of dollars in subscription and recurring revenue for companies that include NetZero, MyLife, Norton, eCert, Tiger Pistol, Screambox, TV4 Entertainment, and Crackle.  

Originally from Texas – he has now been a proud California resident for over 25 years and an avid fan of travel, live music, food, hiking, dogs, and pop culture. 

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Industries & Expertise: ISP & Consumer Services | Enterprise Hardware | Infosec |  Entertainment & Streaming  

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Big Win: Larry led the global product strategy and marketing launch of the consumer security software industry’s first and only 100% virus protection guarantee - successfully creating and combined software subscriptions with virtually delivered human-in-the- loop solutions to transform Norton’s $3B brand and legacy software business into a leading direct-to-consumer subscription business and creating a critical competitive advantage in key international and U.S. markets.